Programme Curriculum

30 hours (4 weeks)


₹ 3,000/-

Learning Outcome

After completion of this course, participants are expected to be able to:

  1. Develop a strong brand identity by defining the brand's vision, mission, values, personality, and positioning in the market.
  2. Create effective brand strategies for the organisation that resonates with the intended audience.
  3. Develop compelling brand messaging that communicates the brand's value proposition, differentiators, and key messages to the target audience.

Target Learners

Candidates working in the industry, institutions, NGOs and those who are willing to learn about self and organisational branding can join this course.
Apart from the above, students perusing UG and PG courses in management, social sciences, sciences, and technology can also be benefited by joining this course.

Course Overview

This micro course is designed to equip aspiring brand managers and marketing professionals with the knowledge and skills necessary to develop and implement effective brand strategies. This comprehensive program covers key concepts, techniques, and best practices related to brand management in today's dynamic business environment

Brand Strategy

      Overview of the concept of branding, its importance and role in business strategy.

      • Elements that contribute to a brand's identity such as brand name, logo, tagline, and visual identity.
      • Strategies to position a brand in the market, differentiate it from competitors, and target specific customer segments.

      • Concept of brand equity and its components, including brand awareness, perceived quality, brand associations, and brand loyalty
      • Strong value proposition to differentiate the brand in the market.

      • The role of IMC in brand strategy.
      • Different marketing communication tools, such as advertising, public relations, social media, and content marketing, to create a consistent brand message.
      • Opportunities for brand extensions and strategic partnerships to leverage the brand's equity and expand into new markets or product categories.

Learners will learn from articles, case studies, PPTs, eLearning material, videos, practical activities, assignments, webinars as well as discussions with fellow learners and mentors.

Certificate of Completion will be awarded to those who obtain a minimum score of 50% in all quizzes.