Programme Curriculum

30 hours (4 weeks)


₹ 4,000/-

Learning Outcome

After completion of this course, participants are expected to be able to:

  1. Develop comprehensive digital marketing strategies that align with business goals, target the right audience, and utilize appropriate marketing channels.
  2. Create targeted email marketing campaigns, build subscriber lists, utilize automation tools, and optimize email content to drive engagement and conversions.
  3. Develop the ability to stay up-to-date with the rapidly evolving digital marketing landscape, including emerging trends, technologies, and best practices.

Target Learners

This course does not have strict educational prerequisites. It is open to individuals from various educational backgrounds, including high school graduates, college students, graduates, and professionals.

Course Overview

The Digital Marketing micro course is designed to provide participants with a comprehensive understanding of the core principles and strategies of digital marketing. This course aims to equip individuals with the necessary knowledge and skills to effectively navigate the rapidly evolving digital marketing landscape and leverage digital channels for successful marketing campaigns.

Course Date

Start Date : 03.10.2023
End Date : 02.12.2023

Course Instructions

Please note that this is a “Structured Micro-Credential Course” which has a specific course start and course end date. Learners are expected to complete the course within this stipulated timeframe, failing which, the micro-course will lapse. No refunds shall be made for such cases and the learners would be expected to enroll once again by paying the fees if they would like to complete such micro-course.

Digital Marketing

  1. Role and Importance of Digital Marketing
  2. Digital Marketing Vs. Traditional Marketing
  3. Digital Marketing Process

  1. Inbound vs. Outbound Marketing
  2. Content Marketing
  3. Understanding Traffic

  1. Search Engine Optimization (SEO)

  1. Search Engine Marketing (SEM)
  2. The Fundamentals of Blogging

Learners will learn from articles, case studies, PPTs, eLearning material, videos, practical activities, assignments, webinars, and live sessions as well as discussions with fellow learners and mentors.

Certificate of Completion will be awarded to those who attend a minimum of 2 live sessions and obtain a minimum score of 50% in all quizzes.