Programme Curriculum

30 hours (4 weeks)


₹ 2,000/-

Learning Outcome

After completion of this course, participants are expected to be able to:

  1. Think on new product development ideas and design as per the customer's requirements.
  2. Demonstrate understanding of the brand equity concept and develop the factual support to define brand equity with its importance and scope.
  3. Understand how the existing products will be extended in the growing market places.

Target Learners

This course is designed for anyone interested in understanding and developing insights to implement the product and Brand concept in the current market place. However, people engaged especially in start-ups, budding entrepreneurs, small-scale business owners, NGOs, Government organizations interested in using Product and Brand Management for the growth of their business would benefit from this Micro Course.

Course Overview

Product and Brand management comprise more than just manufacturing and selling products. This industry has also undergone a digital transformation which needs a smart strategy for establishing and promoting a product or brand in the market. The course purpose is to teach key organizational strategies while also assisting applicants in enhancing the market value of their product or brand.

Product and Brand Management

  1. New Product Development Process
  2. Positioning Strategies
  3. Segmentation of New Products

  1. Product Differentiation
  2. Product in Theory & Practice
  3. Understanding Traffic

  1. Product Life-Cycle
  2. Product Portfolio

  1. Brand Positioning
  2. Brand Extensions
  3. The Concept of Brand Equity

Learners will learn from articles, case studies, PPTs, eLearning material, videos, practical activities, assignments, webinars as well as discussions with fellow learners and mentors.

Certificate of Completion will be awarded to those who obtain a minimum score of 50% in all quizzes.