Programme Curriculum
Duration

12 hours (4 Weeks)

Fees

₹ 1,000/-

Learning Outcome

After completion of this course, participants are expected to be able to:

  1. Understand fundamentals of social media marketing.
  2. Build a strategy to use appropriate social media tools.
  3. Applying the best practices in social media.

Target Learners

This short course on understanding Insights into Social Media Marketing Tools is open to Individuals and Businesses interested in:

  1. Branding their services or products,
  2. Marketing,
  3. Reaching out to customers

Course Overview

The Understanding Social Media and Marketing, types of Social Media services, Understanding the Cons of Social Media, Use of Social Media for business, Integrating Social Media with your online business, Develop a strategic Social Media plan, Case study of development of social media plan, How Star Buck is using Social Media, Need for Social Media Marketing tools, Tools for SMM, Need for Social Media Engagement, Social Media Engagement Process, Social Media Strategy, target Audience, Strategy depends on platforms, foundation and approaches to social Media, Approach to successful Social media marketing, Do’s and don’ts of Social Media, Overlook lending page altogether, explore the Power of Life Events, provide a Seamless, Cohesive Visual Experience, build Communities Around Actionable Hashtags, Social Media Crisis Management, Social Media Content Planning.


Social Media Marketing Tools

  1. What is Social Media and Marketing?
  2. Introduction and impact of Social Media Marketing
  3. Different types of Social Media services
  4. Understanding the Cons of Social Media
  5. Use of Social Media for business
  6. Integrating Social Media with your online business
  7. Develop a strategic Social Media plan
  8. Case study of development of social media plan
  9. How Star Buck is using social media

      Session1- Tools used in social media marketing
  1. Need for Social Media Marketing tools
  2. Tools for SMM
      Session2- Tools used in Social Media Engagement.
  1. Need for Social Media Engagement
  2. How To Start Social Media Engagement?
  3. Social Media Engagement Process
  4. Social Media Strategy

      Session 1- Social Media and Target Audience
  1. Who are target Audience?
  2. How to find who are your target customer
  3. Strategy depends on platforms
      Session 2- Approaches to Social Media
  1. Foundation and approaches to social Media
  2. Approach to successful Social media marketing

      Session1- Do’s and Don’ts of Social Media
  1. Do’s of Social Media
  2. Don’ts of Social Media
      Session2- Tips on using Social Media in Marketing
  1. Overlook lending page altogether
  2. Explore the Power of Life Events
  3. Provide a Seamless, Cohesive Visual Experience
  4. Build Communities Around Actionable Hashtags
  5. Social Media Crisis Management
  6. Social Media Content Planning

Learners will learn from articles, case studies, PPTs, eLearning material, videos, practical activities, assignments, webinars as well as discussions with fellow learners and mentors.

Certificate of Completion will be awarded to those who obtain a minimum score of 50% in all quizzes.